Campaign Development, Branding, Art Direction, Print Design, Digital Design and Marketing Collateral

Working for the Shreveport-Bossier Convention and Tourist Bureau, the challenge was to create a unique brand for Mardi Gras in Shreveport-Bossier, La. My approach was to create a rustic, carnival style crossed with the family-friendly atmosphere of the area's festivities.

We created the Mardi Gras Gris Gris Guide to Shreveport-Bossier, print advertisements and digital marketing elements. We also created various event collateral including billboards, banners, signage and Mardi Gras beads.

The 2017 Mardi Gras Bash Bead won a 2018 ADDY Award from the American Advertising Federation in the category of Brochure Design Specialty Advertising

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