Campaign Development, Branding, Art Direction, Illustration, Print Design, Digital Design and Marketing Collateral

In conjunction with National Travel and Tourism Week, the Shreveport-Bossier Convention and Tourist Bureau and Shreveport-Bossier Attractions Association set out to create a special branding campaign that raised awareness for local attractions. It became my goal to create a fun, engaging illustration that urged locals to take pride in all there is to see and do in Shreveport-Bossier, La.

Be a Fan of Shreveport-Bossier materials were distributed via print advertisements, digital marketing elements, a microsite and social media. Event collateral was also created including posters, hand-held fans, post-it notes and more.

The campaign artwork won a 2017 ADDY Award from the American Advertising Federation in the category of Illustration.