Campaign Development, Branding, Art Direction, Print Design, Digital Design, Social Media and Marketing Collateral

The Shreveport-Bossier Convention and Tourist Bureau and other affiliated partners sought to create an exciting, week-long culinary event across Shreveport-Bossier, La. My approach was to create a clean, uniform style that also shed light on the diverse, flavorful community in the “318.”

318 Restaurant Week materials included print advertisements, digital marketing elements, a microsite and social media. Additionally, I created event collateral such as tabletop tent cards and hanging pole banners.

The campaign won a 2018 ADDY Award from the American Advertising Federation in the category of Integrated Branded Content Campaign.